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Glitter and Glam: Gen Z’s Go-To Makeup.

In the world of makeup, trends come and go, but one generation is redefining what it means to be bold and expressive: Gen Z. With a penchant for creativity, self-expression, and a touch of nostalgia, Gen Z is embracing glitter and glam like never before. Here’s a deep dive into the makeup styles that are capturing their hearts—and social media feeds!

  1. Bold Eyes: The Centerpiece of Expression

For Gen Z, eyes are the focal point of any glam look. Vibrant eyeshadows in neon colors, pastel hues, and bold patterns are all the rage. Glittery eye gels and shimmer pigments are used to create eye-catching looks that sparkle in the light. The trend of “Euphoria-inspired” makeup has taken off, encouraging the use of unconventional colors and dramatic designs.

Tips for Bold Eyes:

  • Experiment with Color: Don’t shy away from mixing and matching shades. Try layering different colors for a multidimensional effect.
  • Add Glitter: Use loose glitter or glitter liners to create stunning accents. Apply them over eyeshadow or as standalone statement pieces.
  • Graphic Liners: Explore graphic eyeliner styles to add an artistic flair. Colored liners or even rhinestones can elevate your look. 
  1. Dewy Skin: The Ultimate Glow

Glowy skin is a must-have for any Gen Z makeup enthusiast. The focus is on achieving that “lit-from-within” look rather than a heavy foundation. Lightweight, dewy foundations or tinted moisturizers are preferred, allowing natural skin texture to shine through.

Tips for Dewy Skin:

  • Hydrate: Start with a good skincare routine. Hydrated skin provides a better base for makeup.
  • Use Liquid Highlighter: Apply liquid highlighter on the high points of your face—cheekbones, brow bones, and the bridge of your nose—for that radiant glow.
  • Setting Sprays: Finish your look with a dewy setting spray to enhance your glow and keep your makeup fresh.
  1. Lips with a Twist

Gen Z isn’t just about classic reds or nudes; they’re embracing quirky lip colors and textures. From bold blues to vibrant pinks, the lip trend is all about making a statement. Glossy finishes and metallic shades are also popular, adding an extra dimension to any look.

Tips for Luscious Lips:

  • Layer Gloss and Color: Try layering a colored lip stain with a glossy finish for a unique look.
  • Don’t Forget the Liner: Use lip liner to define your lips and create an illusion of fullness.
  • Experiment with Trends: Consider trends like ombre lips or lip art for a creative twist.
  1. Blush and Bronzer: Playful Pops of Color

Gen Z is reviving the playful use of blush, applying it in unexpected places. From a classic flush on the cheeks to daring placements on the nose or temples, blush is making a comeback. Bronzer is also being used to create a sun-kissed look, enhancing the natural warmth of the skin.

Tips for Blush and Bronzer:

  • Choose Fun Shades: Don’t just stick to pinks; try peachy tones or even bold oranges.
  • Layering Techniques: Experiment with layering cream blush under powder for a lasting effect.
  • Play with Placement: Try applying blush higher on the cheeks or even above the brow for a youthful look.
  1. DIY and Customization

Gen Z is all about individuality, and that extends to their makeup choices. DIY beauty hacks, customizing products, and upcycling old makeup are trending. From creating unique lip colors by mixing shades to personalizing palettes, this generation loves to make their makeup their own.

Tips for DIY Makeup:

  • Mix and Match: Don’t be afraid to mix different products to create your own unique shades.
  • Upcycle: Use old eyeshadow palettes to create fun new colors. A little creativity can go a long way!
  • Share the Love: Join online communities to exchange tips, tricks, and tutorials for personalized makeup looks.

Gen Z’s approach to makeup is all about self-expression, creativity, and fun. With glitter and glam as their guiding principles, this generation is redefining beauty standards and embracing their uniqueness. Whether you’re a seasoned makeup artist or just starting out, these trends are perfect for adding a little sparkle to your routine. So go ahead—experiment, shine bright, and let your personality glow!

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